About three browse-depending gender skills brands may use to develop associated customers event, according to a good Wunderman Thompson proper considered director.
Names planning to framework joyous buyers event should look in order to reducing everyday life trouble of females, take advantage of tech and you will improve have and issues one to address sort of females needs, when you’re turning to women’s true potential and you may assortment.
Talking about one of several interesting learnings and you may unmined options from a beneficial present sex studies by Wunderman Thompson, entitled Filipina Submit, an improve of your own agency’s basic study, Filipina Second, within the 2017.
Both education sought knowing the country’s female as more than just only market portion laid out by its jobs and you can obligations, but as important figures during the Philippine area, through its own triumph and you may fantasies.The new 2021 research had two fold, a 500-respondent decimal data followed closely by qualitative appeal teams, round the many years, differing income groups, and various portion, including the state’s Luzon, Visayas and you can Mindanao island communities.
To own brands trying do strong and you may meaningful consumer experiences to have females as well as Filipina ladies, they are the finest around three learnings:
Filipinas today is very appreciative away from labels one develop products in a method in which knowingly takes into account the important points intrinsic into people experience. This consists of solving to have otherwise easing ladies‘ demands and you can trouble. These improvements and you will developments won’t need to feel leading edge most of the time; Capable just be important, simple an approach to target all best everyday trouble experienced because of the lady: controlling man’s standard, dealing with be concerned, having no advice or notice, seeking options being go out-terrible. Více