Romania was a good patriarchal country where in actuality the male was much away from demanded to acquire themselves. “You are the difficult gender, never ever shout, don’t put on display your thinking, get a better “man” jobs, be difficult, suck they!” is a discussion in every relatives. The new promotion suggestion: dilemmas such stereotypes and you will convince Romanian boys to-get on their particular compliment of relatable reports.
A worldwide rebranding considered away function as the top chance of Remington to possess another voice inside Romania. It was Remington’s basic correspondence promotion to the Romania, just after numerous years of silence. Definitely, work was included with several hopes and dreams: to help you refresh Remington’s photos into the Romania, so you’re able to be noticeable dialogue from the brand and so you can raise transformation getting their champion product lines.
Remington’s target is actually an elementary listeners of individuals, 18 so you’re able to forty-5 years of age. However, search ended up that boys pages think the brand shortly after the a brandname for women. With such as for instance an appealing you can to come, we paign and mainly address them. This, with in mind part of the objectives: monitor the content from rebranding, adjust they in the region, instead of neglecting items that was indeed inside the interest just like the an excellent results of all of our assistance designed for women and men.
Remington strategy talked about vulnerability and you will mind-greet to the Romania, a great patriarchal nation where the male is thought to be the tough gender and you can some one as weaker sex. All of our campaign confronted it impression and stereotypes if you find yourself you’re boosting transformation that have Remington. I wanted to carry out on one’s interior thought doubts that assist some one, eg men, have the bravery to help you situation social stereotypes and construct a lifetime of one’s own “Indrazneste sa fii TU!” – campaign’s tagline calculated from the all over the world positioning is virtually claiming “dare become yourself”. Více