Abstract – Behavioural technology search strongly signifies that the appearance of one has an effect on new impact regarding and you may responses towards the individual. This research tries to influence the fresh determine of a single element of appearance–sexiness–up on marketing communications. Advertising mock-ups having a woman communicator were made available to men and women receivers. Ideas methods off offer abilities, perceptions of one’s unit, and you will perceptions of communicator have been assessed. The outcome is chatted about with regards to multiple theoretic reasons and ramifications to your sale practitioner. Více