28.10.2022
Framework. The shape is a 2 X 2 factorial having several independent variables: communicator’s physical appearance (slutty and you can non-sexy) and you can respondent’s intercourse (person). Respondents was basically randomly allotted to one of several a couple experimental conditions, dealing with having equal cellphone systems. The fresh new communicator are a woman with sense given that a product into the ads. This lady images was out-of a modeling agency chemical, and that triggered a specialist and you will normal advertising browse–improving the credibility of your own advertisement mock-ups. To handle to possess inter-individual variations off physical features a comparable individual was utilized in one another communicator looks standards.
Control of your looks escort service Lincoln position is actually attained by use of two black-and-white photo (2 2 “ X cuatro“). Both conditions of appearance was influenced by a good Delphi method where at least six acting department and you may advertisements advantages outlined for every photo due to the fact sometimes slutty otherwise low-aroused. To determine if the appearance control within this studies succeeded a control see is actually incorporated toward response setting. Více