About three search-founded intercourse facts brands can use to create relevant buyers experiences, predicated on a Wunderman Thompson strategic planning movie director.
Names planning to structure joyous customers feel should look to help you reducing daily life difficulties of women, take advantage of technology and you can increase provides and you can questions you to target particular people means, while you are turning to women’s true prospective and you may diversity.
Speaking of among the many interesting learnings and you may unmined potential out-of an effective recent gender study by Wunderman Thompson, entitled Filipina Give, an improvement of the agency’s earliest analysis, Filipina Next, within the 2017.
One another training sought for to understand the country’s girls much more than simply only market segment laid out from the the positions and you will requirements, but as important data for the Philippine people, using their own triumph and you can hopes and dreams.The fresh new 2021 lookup got two parts, a 400-respondent quantitative studies followed by qualitative attract organizations, round the many years, varying money organizations, and differing portion, like the nation’s Luzon, Visayas and you can Mindanao area organizations.
To have names seeking create strong and you may meaningful consumer experience to possess female plus Filipina females, these are the better around three learnings:
Filipinas today was very appreciative out of brands that create items in a way that consciously takes into account the details intrinsic into people sense. Více